Our Story

“A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.”

                       

 - Antione Saint-Exupery

 

DankeSuper started with an idea, developed into a brand, digressed into stores, and evolved into a philosophy. The original idea was “simple”, create tastefully designed ‘supplements’ that enable individuals to enjoy plant based (specifically hemp) benefits by integrating it into pre-established routines. From here, we developed the concept brand “simple&soda”. As the name may imply, we initially intended to focus on two areas: a hemp enhanced simple syrup (sugar water) and “soda” flavors that could be used with SodaStream or integrated into cocktails. The beauty of idea was offering hemp-derived benefits without taking up the space or consuming significant energy (which results in higher cost to the consumer and environment) of a traditional ready to drink beverages.

 

As is often the case, we discovered our idea was not entirely novel, and that renowned chef Ron Silver had embarked upon a similar journey around the same time with Azuca. Competition rarely serves as reason alone for discouragement, but combined with regulatory hurdles that specifically limited our market adoption strategy we started to feel constrained on our path forward. We had invested tremendous energy into an incredibly difficult problem and actually found the right partner to deliver a market leading solution. An ultra high efficacy hemp in a broad & full spectrum format that didn’t taste and smell like rotten hemp-infused envelop glue. After consuming a sickeningly exhaustive array of hemp extract products we were left with only one extraordinarily clean tasting, high quality experience.

 

Overwhelmed with the imminent desire to share our experience, we introduced “optimally dosed” DS Series in three distinct flavor profiles. This proved wildly popular and we began an aggressive expansion of product offering as result: DankeSuper Body Care, DS Special & Super series tinctures, chocolate bon bon, chocolate bars in three varieties, and Full Spectrum Pate de Fruit in raspberry and passionfruit. In November 2019, we assumed responsibility for seven mall kiosk and retail management units in the Tristate area and agreed to assume responsibility for two additional in Arizona (Scottsdale Fashion Square & Arrowhead Town Centre). Our minds brimmed with visions of “Naturally Mindful” apothecaries throughout the United States! Sales were good, feedback strongly positive, and yet the fabric of our identity began to feel strained. Our operations had become the inverse of one of our primary virtues: sustainability.

 

Then coronavirus struck annihilating our primary distribution channel, wrecking havoc on the supply chain, rewriting our collective understanding of sustainable and stable. It was a glimpse of truth for which we had forgotten to ask. DankeSuper has contemplated the rubble, and bear within us a vision of authentic mindfulness. You’re Welcome.

Naturally Green

Naturally Green

DankeSuper is one with nature.

Line for DankeSuper product drop

Line for DankeSuper product drop

Williamsburg - DankeSuper Birthplace

Williamsburg - DankeSuper Birthplace

Kiosk Cash

Kiosk Cash

Things Fall Apart

Things Fall Apart

St. Peppers Lonely PeeWee Band

St. Peppers Lonely PeeWee Band

By the people, For the people

By the people, For the people

Plant Life

Plant Life

Be the Super

Be the Super

Early Simple&Soda Branding

Early Simple&Soda Branding

Things Fall Apart pt. 2

Things Fall Apart pt. 2

DankeSuper Hamptons Sand

DankeSuper Hamptons Sand

Prod_Dev Salt Bae Style

Prod_Dev Salt Bae Style

Early Nano Emulsion Testing

Early Nano Emulsion Testing

Dream Team

Dream Team

A Vision Realized?

A Vision Realized?

Brothers Kaufman / Simple Soda Event

Brothers Kaufman / Simple Soda Event

Holistic Healing / DankeSuper

Holistic Healing / DankeSuper

D with DankeSuper sticker

D with DankeSuper sticker

Nuff Said

Nuff Said

Elvis at Flip Flop shop party

Elvis at Flip Flop shop party

The Future is Magic

The Future is Magic

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